Ford released a car that flopped so spectacularly that it has become a timeless case study on how not to develop and launch a product.The 1958 Ford Edsel was supposed to be the new premiere car for middle-class Americans.Ford was so confident in the product that it pumped $250 million into it. But instead of starting a revolution, the company lost $350 million on the unattractive gas-guzzler.People have said the timing was bad for introducing the Edsel. The so-called 'Eisenhower Recession' began in 1957 and extended through 1958.It was not a good time to introduce a new product. Nevertheless, this classic design, launched much ahead of its time will give you reasons for storytelling.
2. Mounted Artwork with Black Frame
Single Frame Medium: 36"W x 24"H