Ford released a car that flopped so spectacularly that it has become a timeless case study on how not to develop and launch a product.The 1958 Ford Edsel was supposed to be the new premiere car for middle-class Americans.Ford was so confident in the product that it pumped $250 million into it. But instead of starting a revolution, the company lost $350 million on the unattractive gas-guzzler.People have said the timing was bad for introducing the Edsel. The so-called 'Eisenhower Recession' began in 1957 and extended through 1958.It was not a good time to introduce a new product. Nevertheless, this classic design, launched much ahead of its time will give you reasons for storytelling.
Single Frame Medium: 91cm W x 61cm H (36"W x 24"H)
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Generic Name: 1958 Ford Edsel Citation Bonnet
Manufactured/ Marketed/ Imported By: A September Home Lifestyle Pvt Ltd, H1267-68, Sitapura Industrial Area, Phase 3, Behind Bombay Hospital Jaipur, Rajasthan, 302022, Customer Care no: +91 8306682404 (9.30 am to 6:00 pm IST, Monday-Saturday) Email: care@gulmoharlane.com
Packed By: A September Home Lifestyle Pvt Ltd, H1267-68, Sitapura Industrial Area, Phase 3, Behind Bombay Hospital Jaipur, Rajasthan, 302022, Customer Care no: +91 8306682404 (9.30 am to 6:00 pm IST, Monday-Saturday) Email: care@gulmoharlane.com
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